The business card is evolving in the age of digital. A QR code on business cards is one of the popular trends. But is this a good thing or a bad move? Read on as we take a look at both the pros and cons of using QR codes with your business cards so you can make up your own mind.
The Rise of the Digital Business Card
Before exploring more, let me provide some context first so that you can better understand the concept of QR codes. If you have a paper business card, then people are now unlikely to use it, because for the last few years traditional calls were substituted from time to time via digitalization. Instead of a non-living piece of paper, digital business cards these days with your contact info and social media profiles all in one place. Here is where QR codes become useful
There are a lot of advantages to integrating QR Codes onto your business cards.
- Immediate Information: QR codes enable the recipients to access your contact details, website, or portfolio easily and instantly. After scanning the code, their phones will save your information without needing to enter it manually.
- Versatility: QR codes can link to anything from a digital business card or website, LinkedIn Profile, and even video introduction. This means you can create a business card the way you prefer, so this is more versatile.
- Space-Saving: You have limited space on traditional business cards, and trying to cram all your contact information in there can be a nightmare if you have multiple social media profiles, websites, etc. But with a QR code, you can lead them to your free digital profile and create all the information about you in one place.
- Eco-Friendly: QR codes can help create less need for physical business cards by bringing these to life in the digital world. This helps to save paper and makes changing your contact information much easier on the pocket.
Cons of Business Card QR Codes
- It Is Not Universal: Despite the increasing popularity and usage, some people are still unaware of how to scan a QR code. The use of QR codes is relatively new, and many potential recipients may simply not know how to scan one or may not have a QR reader app on their smartphones, making this partially effective.
- Need Internet While Downloading: QR codes generally link to online content, so the receiver must be connected to the internet to access the information. This could be a drawback, especially in areas with poor connectivity.
- Aesthetic Concerns: QR codes can look a bit out of place on your business card. Overuse can make your card feel crowded and appear unprofessional.
- Security Issues: QR codes can direct users to malicious websites or download harmful files. This makes some people wary of scanning codes from unverified sources, which reduces the likelihood of engagement.
QR Code Best Practices on Business Cards
If you opt for a QR code on your business card, here are some best practices to follow:
- Test Your QR Code: Before printing your business cards, test the QR code to make sure it links properly and is simple to scan.
- A Strong Call to Action: Clearly express what the reader will gain by scanning your QR code. You might write something like, “Scan to save my digital business card” or “Scan to view my portfolio.”
- Balance Your Design: Integrate the QR code into your card design in a way that doesn’t affect its aesthetics. Avoid making it too large or placing it where it disrupts the overall design.
- Content for Your QR Code: One great use of a QR code is that you can change or update what you link to without altering the printed design. Always keep your information current.
In Closing: Should You Put a QR Code on Your Business Card?
QR Code On Your Business Card: Yes In 1Some Cases QR codes can be added for a more tech-savvy audience, to provide them with one-tap access to heaps of information. On the other hand, for a more traditional-looking business card, especially with a non-technical audience, it might be better to use one of the classic designs instead.
Why your Best Option for a QR Code on Business Card Solution is vCardprofile
At this point, it might seem inevitable that your business card must go digital, and if you are debating using or adding a QR code to an existing paper-based one. vCard Profile offers a free digital profile to create social media links and other contact information with a mobile app. You can link this profile directly to your QR code, making for a smooth experience any time someone scans your card.
vCardprofile makes your business card modern, effective, and responsible – environmental as well as space-wise. Whether you’re trying to stand out from the crowd, or simply make it easier for others to find your digital footprint; vCardprofile is what anyone needs.
Knowing the advantages and disadvantages of QR codes on business cards helps you to make a choice that works best with your goals for business. Profile vCardprofile lets you make a professional digital business card with full benefit from this technological intervention.
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